Geo-Tagging Images Helps With Google Search Traffic
Many businesses that utilize photography heavily will already recognize the term geotagging as the process in which a digital photo is labeled to contain the location where it was taken.
Data included in this meta field will often contain the photo’s latitude and longitude as an origin point.
What very people to this day know though, even within the digital marketing industry is that there is room for optimization within the photo’s metadata which helps with search engine optimization.
My name is Anthony Limpert, founder of Clickflame, a full-service digital marketing company. Here’s some of our secret sauce that makes us so successful ranking well currently in the United States for hundreds of valuable keyword phrases like:
“Best Local SEO Company”
“Best Local SEO Company in the United States”
How Does Geo tagging Get More Traffic For Your Website
The theory that we have tested thoroughly over the last few years is that by increasing the value that a photo offers within the metadata of that photo, the photo will rank higher in Google Image Search.
By tagging relevant keywords and other data within the photo properties we have been able to fine-tune the process so that it consistently translates into stronger rankings in Google Search.
Here are a couple of keywords to reference:
“Long Beach Landscaper”
The company you are looking for is Grassland Landscape & Lawncare, a local landscaping business.
You’ll notice that no matter what landscaping or lawn care search you do in combination with his area he shows up in both Google Search and Google Image Search.
By taking his photos and enriching the data within there, he’s continued to climb in rankings for a couple years and has maintained the front page within the local map pack for about a year and a half.
This is what his traffic looks like in this period. The other thing we did for this company used Yext for directory citations to generate this kind of traffic.
“Best Las Vegas Locksmith”
The company for this keyword phrase is Silver State Locksmith, a local locksmith company in Las Vegas.
We’ve been managing Mike’s organic and PPC campaigns for over three years now and he holds over 50 first page rankings in Las Vegas Nevada.
For this phrase he both shows up in Google Search as well as strongly in Google Image Search. Usually first on the image search but lower on the map pack due to a difference in reviews on the page that currently outranks him in Las Vegas for most keywords.
Take a look at his directory citations though on places like Yahoo, Yelp and even smaller ones like mapquest and you’ll quickly see that all his profiles are loaded with optimized photos.
How to Optimize Your Photos for Google Search
When optimizing your photos for local search results you will want to do this on a pc instead of a mac.
Macs do not have the capability to change metadata in photographs unless you emulate a pc environment on your mac which is the same as using a pc anyway.
By right clicking on the photo, you would like to edit and selecting Properties a panel will appear with the relevant data about your photo. After this, you will click on Details to access the fields we will be editing.
Moving forward you will want to hit apply as you edit each individual field or the information you input will not be saved. Areas to edit include:
Make certain to rate your photo 5 stars. It may seem a little silly to rate your photo like this but again, the goal is to increase the potential value of the photo to search engines so five stars on every photo.
If you would like to geotag your photos exactly Step-By-Step, Read more Geotagging Photos for Local Search Presence.
As you add information to each of the fields listed above make certain to be as detailed as possible.
By building value in your photos imagine the impact this would make in Google Search. Especially for websites which use thousands of such photos.
Conclusion of Geo-Tagging Photo Optimization for Google Search
If you want to improve your local search results, you need to optimize your image with geotagging. By adding value to your photos and business online you provide a more valuable experience to search users.
This is the number one way to succeed in search engine optimization, provide more value to your visitors.
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