You Should Track below Social Media Metrics for Success
If you want to track your social media efforts, You should focus on social media metrics to analyses your social media efforts.
In this article, you’ll show you how to track your social media efforts for Facebook and Twitter.
Track Follower Growth.
Follower growth is most important part of social media marketing because it defines your brand value on social media. If your followers and page like increase It means unique people are interested in your business. You need to focus on unique content, engagement and interact with the customer.
If your followers and page like increase It means unique people are interested in your business. You need to focus on unique content, engagement and interact with the customer.
Facebook Follower Growth Insight
On Facebook, It’s very easy to check your brand follower growth. Go to your page>> Click on Insight Tab>> Then Click on Likes in the left navigation.
Now you can see your page likes, as well as loose and gain of likes over a designated time, period. You can check also paid
You can check also paid like, organic likes, Unlike on Likes Insights.
Twitter Follower Growth Analytics
On Twitter, you can see your follower growth on twitter account page. To view your twitter insight for your followers. Visit Twitter Analytics>> Click on your profile picture>> Choose Analytics from the drop-down menu.
On Twitter Analytics page you can see a 28-day summary with change over previous period. You can see
You can see a gain, loss insight for recent followers. You can scroll down to see a summary for previous months followers gain and loss.
Identify Optimal Times for Engagement
It’s important to know when your audience is most likely time to engage with your content. It helps a marketer find the right time and best days to post on Social Media.
Facebook Times for Engagement
On Insights Page>>Click on Post in the left navigation>> Select When Your Fans Are Online.
Data are shown for a recent 1-week period (Sunday through Saturday). Times of the day are shown in your computer’s local time zone.
On Facebook, you can check your follower’s activity over the last week. You can view how engagement shifts by the hour.
Twitter Times for Engagement
To view this information in your twitter analytics. Click on Tweets tab at the top of the page.
Twitter can’t show you specific times throughout the day but you can still see how engagement rises and falls by the last days.
Track Likes and Reactions for Your Posts
Track likes and reactions for your post is crucial for any marketing strategy. It’s helps a marketer find the audience interest for your brand.
Get an idea of what type of content you should share in the future.
To view this information>> Go to your insights page>>Click on Post in the left navigation>> Post Type>> Click on the right drop-down arrow to view Reactions, Comments, and Shares.
On Facebook, you can view customer Reactions, Comments, and Shares on the post. To know total post engagements, Reactions. Click on the post link to view the breakdown of reactions from your audience.
To view this information>> click the Tweets tab at the top and scroll down to view your tweets>>click Top Tweets to view only your most popular tweets.
Audience demographics helps the marketer to find target area for future promotions and paid ads.
Facebook Audience Demographics
To view this information on your insights page>> Click on People in the left navigation.
Click Your Fans section to view various demographic factors for your fan base on Insight page.
Twitter Audience Demographics
On twitter analytics, click on Audiences to find the relevant information.
You can see your audience demographics, lifestyle interests, and other information.
Reach is all about audience activists on your post and page. If people engage with your post content, their activity is usually shared with their connections. which increases your page’s reach.
To view this information on Facebook, Go to your Insights tab>> click the Reach option in the left navigation. Now you can see the top graph displays your post reach, which is basically the number of people who saw your post.
Find to Total Reach, Scroll to the bottom of the page.
The number of people who were served any activity from your Page, including your posts, posts to your Page by other people, Page like adverts, mentions and check-ins.
To view this information on twitter >> click the Tweets tab>> Click the Top Tweets Tab. Now you view the people interact with your tweets, the number of impressions will rise as a result of expanded reach.
I share important social media metrics you should try for track your Social Media efforts. Check the below other social media metrics.
- Monitor Mentions:
- Review Replies and Comments for Your Posts
- What Content Is Being Shared
- Track Referral Traffic From Social Media(Access your referral traffic and View traffic from social in Google Analytics)
- Examine Click Rates(The Actions on Page section shows click counts for various actions.)
Moral Of The Post
Keep track your social media metrics because it’s crucial for brand’s online performance. Try to create unique customized content to improve engagement with your audience.
Thanks for reading my post, if any suggestion and queries please comment below section.